German 2. Bundesliga side Hertha BSC has officially announced a new front-of-shirt sponsorship agreement. Starting July 1, the logo of Sparda-Bank Berlin will feature prominently across the chest of the club's kits. The cooperative bank is stepping up its involvement with the capital city club, having already served as Hertha's official sleeve sponsor during the previous campaign.
The new primary sponsorship contract is set to run for four seasons, keeping Sparda-Bank Berlin on the front of the shirts until the end of the 2029-2030 season. This long-term agreement marks the official end of the club's relationship with previous main sponsor Checkcars24, whose branding will no longer appear on the club's uniforms. Checkcars24 did not pay Hertha for more than half a year, which led to the end of the deal.
Hertha Managing Director Peter Görlich praised the expanded partnership, highlighting the bank's strong regional roots and the proven success of their existing relationship. According to the club's official press release, the new deal will extend far beyond matchday visibility, with both parties committed to tackling specific social initiatives over the next four years. These upcoming community projects will include promoting financial education, supporting partner clubs in the Brandenburg region, and funding campaigns in the fight against cancer.
